In this fast-paced lifestyle, consumers are searching for options that are convenient, affordable, save time, and are simple. Well, the same applies to food items as well. With repeated surveys illustrating the same results, poultry meat in the form of chicken, duck, goose, turkey, and other fowl, has successfully established itself as the consumer’s favourite pick of all times. Being easily available and quick to prepare, chicken is the easiest way to meet the human body’s daily protein requirements and is loved by one and all.
The increasing appetite for poultry meat is further driving the sales of protein-based products in the market. Furthermore, to attract health-conscious customers, companies are combining protein products with other health claims such as antibiotic-free. This not only optimises sales but also gives the assurance to people that they are consuming products loaded with health benefits. Also, manufacturers are focusing on enhancing the food value of processed meat products to proliferate their customer base.
Furthermore, the Brexit episode continues to cast its spell over the entire meat processing industry, making the situation challenging for manufacturers. With the introduction of trade tariffs and administrative burdens, a significant increase in labour costs has been observed. This has even led to a shortage of skilled labourers. Also, the rise in production cost inadvertently leads to narrow profit margins and rising meat prices.
To curb this, protein manufacturers are resorting to advanced technologies that can supplement the labour shortage and also keep the production costs low. The increased use of automated machinery for de-palletising, processing, and packaging are increasing processing speeds and optimising the return on investment. Not only do these automation processes eradicate the needs of boots on the ground, but also yield better outcomes.
With the consumers expecting more as new products continue creating ripples in the market, determining the right solution provider can be critical. In the latest edition of Food and Beverages Tech Review, we bring to you “Top 10 Poultry and Meat Processing Companies in Europe 2020” whose unprecedented offerings can help you excel in this journey of transformation.
